Why do you need a plan?
Think of your website in terms of a car. Just like your car (complex technical machine), your website (complex technical soft form machine) also needs experts’ eyes to run as efficiently as possible. Along with web design, your bottom line should also be well-structured.
If you don’t spend money on your car’s regular oil changes and maintenance check-ups. Then, you can also say that the websites, being a complex beast in a competitive platform, have care and updates as a luxury expense. You need a plan to make sure that your website is running at total capacity. You don’t want to worry about nitty-gritty fixes or big technical issues when you’re running your business, managing finances, and doing managerial tasks alongside.
Benefits of monthly plan
To keep your customer’s interest consistent, your website must be customer-centred and engaging. You should have someone who makes daily checks on customer touch points i.e. contact forms buy now button, properly ordered listings, and much more.
Stand firm in the search rankings
Your website needs to be updated to stand firm in the search rankings. If your website has old content that is not updated, it will rank lower in the search engine and some other website with updated content will overtake your position. Infrequent changes can cost you your online presence.
Think of your site as a window
Think of your website as a worldwide window of your effectively running business. If your customers will find broken links, slowly loading pages, old information, ineffective listings, and grammatical mistakes - the comeback will be much more costly and harder than you think.
