The Rise of Sustainable Consumerism: How Your Business Can Make a Difference

The Rise of Sustainable Consumerism: How Your Business Can Make a Difference

Sustainable consumerism is on the rise, and for good reason. As individuals become more conscious of their impact on the environment, they are looking to make more sustainable choices in their everyday lives, including the products they buy. In fact, a study by Nielsen found that 81% of global consumers feel strongly that companies should help improve the environment.

This presents a huge opportunity for businesses to not only make a positive impact on the planet but also appeal to a growing market of eco-conscious consumers. Here are a few ways your business can get involved in sustainable consumerism:

Offer Eco-Friendly Products
One of the most direct ways to appeal to eco-conscious consumers is to offer eco-friendly products. This can include anything from reusable water bottles to energy-efficient appliances. By providing sustainable options, you are not only reducing your company's environmental impact but also giving consumers a way to make more responsible choices.

One great example of a business that is offering eco-friendly products is Eco Backpack, a company that creates stylish and sustainable backpacks made from recycled materials. Not only are their backpacks functional and fashionable, but they also help reduce waste and support a more sustainable future.

Emphasize Sustainability in Your Branding
Another way to appeal to sustainable consumers is to incorporate sustainability into your branding. This can include using eco-friendly materials in your packaging, promoting your company's commitment to sustainability on social media, or even partnering with environmental organizations to raise awareness.

For example, a company that sells reusable straws could partner with a nonprofit organization that advocates for reducing plastic waste in the ocean. By emphasizing your company's commitment to sustainability, you can attract like-minded consumers who value eco-friendly practices.

Educate Consumers on Sustainable Practices
Finally, businesses can make a difference by educating consumers on sustainable practices. This can include sharing tips on reducing energy consumption, minimizing waste, or supporting environmentally responsible businesses. By empowering consumers to make more sustainable choices, you can help create a more eco-friendly future.

For example, Eco Backpack could create a blog post or social media campaign highlighting the benefits of using eco-friendly backpacks and providing tips on how to choose sustainable travel gear. By sharing their expertise and promoting sustainable practices, they can attract new customers and build a loyal following.

In conclusion, sustainable consumerism is becoming increasingly important to consumers, and businesses have an opportunity to make a positive impact on the planet while appealing to this growing market. By offering eco-friendly products, emphasizing sustainability in your branding, and educating consumers on sustainable practices, your business can make a difference and help create a more sustainable future.

And if you're looking for a great eco-friendly product, be sure to check out Eco Backpack's selection of sustainable backpacks. Their stylish and functional designs are perfect for anyone looking to make a positive impact while on the go.

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A start-to-finish guide to creating a brand identity

A start-to-finish guide to creating a brand identity

You've got a business. You've got a name. Now what? How do you create a brand identity that will make your business stand out and be remembered? This start-to-finish guide will show you how to create a brand identity that is unique to you and your business, and will help you get your message out there loud and clear. Let's get started!

Developing a unique brand picture that remains in the scrollers’ and skimmers’ minds isn’t everyone’s cup of tea.

Want to buy midnight deals? Do KFC. Want to order ice cream? Open McDonald’s App. Want to generate leads? Consider meta ads. Wish to create a portfolio website? Sign up on WordPress. When any brand becomes the answer to someone’s problem question, this is where it became successful in creating a brand identity.

This process is not only limited to creating a logo. There’s more work to it. In this guide, you’ll learn what exactly you need to follow so that you can stand out from the crowd. Read this start-to-finish guide to creating a brand identity and walk out of the guide with a complete plan. 

Why do you need a strong brand identity?

A strong brand identity speaks in the visuals of your representation which helps you make good connections with your customers. To be precise, it is the overall “personality” of your business goals that makes your brand recognizable among the competitors. This is why you need an effective brand identity.

Connection with your people 

This involves effective communication skills embedded in your brand visuals - how do you communicate with them? How did you represent your brand visually? How do your logo and design convey the message you want your audience to hear? This all makes a difference in your audience’s mind when they refer to the specific color or visual that is related to your brand. 

Stand out in the crowd 

The question, “How can I stand out from the competition?” is answered in your brand’s identity that you create through visuals. Whether you want your audience to prefer your product or you’re planning to differentiate your ads, brand identity plays a huge role here. 

Elevate your brand 

Whatever you put on the table of the audience, they’ll relate to your brand’s image. Color palettes, logos, design, typography, social media posts, and campaigns - all contribute to elevating your brand in the crowd.


How to create your brand identity  Step-by-step guide.

In today’s constantly changing landscape, making yourself stand out isn’t the question of logos and social media platforms. It is a well-crafted strategic plan to reach a specific goal i.e. become identifiable. Follow these steps to achieve this goal

Identify the basics

As your communication will be through the visuals, you need to ask yourself; who are you? What do you care for? What are your products? What will people call your brand? Accurate answers to these questions can help you build the following perfectly. 

Target audience

Your target audience is a specific group of people who’ll be your potential buyers. Most of the decisions are made on the basis of demographics, location, and interests of people who come out to be the customers. Get strategic in this step and use different tools to find the perfect one.


The product your target audience will be using should have some emotions connected to it. Brands don’t sell products. They sell emotions. List down those emotions and see how can you add them to your brand story so people’s emotions get stimulated whenever they see or hear about your brand.


Your brand name can affect the results of your marketing strategy as well as customers’ purchasing decisions. Make sure to decide the one which is easy to remember and pronounce. People love convenience at every stage of your brand’s funnel.

Mission and vision 

Before moving forward to the visuals, you need to define the “what” and “how” of the brand i.e. mission and vision. What’s your goal and how can you achieve these goals is all that mission and vision needs. 

Audit your brand

After setting your goals, see where your brand stands. If its visuals aren’t aligned with what you want to deliver, then you need to properly study your current position and see what strategic plan you can effectively implement to reach that goal.

Audit your competition

To stand out from the crowd, make yourself insightful. Taking a market by storm is not everyone’s cup of tea. Know where the market is going and what element of uniqueness can help you build your image in the customer’s mind. See how your competition is using colors and what colors they focus more on.

Design your identity

After setting the foundation of your brand, you’re ready to embed visuals into your ideas. Consider the following areas to develop an effective color strategy and design your identity amazingly.

color palettes

color psychology comes to play here. Explore color meanings and study how these colors impact the mood and perception of your target customers. You can try different tools like coolors to see which palette to choose. Moreover, you can search for your inspiration from your competitors.

Logo design

A well-designed logo is very important in making your brand memorable. Whenever you hear KFC, don’t you think about an old man in white color surrounded by red color? That’s where you are validating your identity. Learn iconography, illustration, and data visualization. Study the tools like Adobe and start working on them.

Website design

Website holds great importance nowadays. In this digital landscape, customers will check your website to check your products and services. In web design, colors, proper placement of text, user experience, links, taglines, and functional elements play a major role in making images in the customer’s mind. 

Social media identity

In social media identity, text and visual materials tell your story to the conscious targets. Identity expressions on social media impact customers’ minds to a great extent because people are influenced by social media more than any website. This creates a sense of uniqueness.


Expressing your brand through typography is another way that creates an effective perception in the customer's mind. This affects the reader's attention. If it is difficult to read for the users, you’ll never be able to attract the right audience.

How to implement these steps?

It is not better to learn everything yourself. Bring in some experts to play so that you don’t lack any substance or professionalism. You, being a new learner, may never know where things could go as a result of the plan you’re implementing. So, it is better to hire a professional so he can create an effective brand identity strategy using premium tools and his/her experience-backed knowledge. 

Source: GCFGlobal

Brand identity management is part of the plan 

Executing a plan can do much more than you can think but managing it all along asks for consistency and frequency. Desired results will never come with just one action overnight. The maintenance and improvement of brand identity among internal and external audiences help you keep your target up to date.

Confused about where to start? Let us help you 

Don’t worry if you are finding the road to goals empty. Omnibranding is trusted by 100+ small businesses in Vancouver and across the world. Our branding strategy helps discover brand voice and identity followed by a personalized strategic plan. Still clueless? Let’s figure it out. Contact us here.

Make this intangible construction last for a lifetime in the market’s mind. If you want to create a cohesive brand experience, you need to incline your efforts to create a strong and effective brand identity.  

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How to structure PPC campaigns for maximum results?

How to structure PPC campaigns for maximum results?

If your brand is struggling to get new leads, a well-structured PPC campaign can help you meet your lead generation goals.

Budget is all a small business worries about but marketing is equally important. We’ll walk you through a flexible, easy-to-perform, and cost-effective way of designing your PPC campaigns.Planning overall PPC campaigns helps you tackle the lead’s performance and drive maximum results under a defined budget. To reach new customers online, you need to know some PPC campaigns basics and understand how you can structure PPC campaigns for maximum results. That’s what you’ll be learning with Omni Branding.

PPC: Know the basics

PPC - also known as Pay-per-click - is the concept under digital marketing in which advertisers buy visits to the website. In simple words, it is the amount that advertisers pay each time their link is clicked on by visitors.

Nowadays, PPC campaigns are extremely complex. You need to be strategic with your plans and proactive to the upcoming risks. Let’s make your basics strong first.

Common terms to know

CPC (Cost-per-click): CPC is the performance metric which measures the cost of each click on your ads. For example, if you bid $500 on overall advertising and you got 400 clicks. Then divide 500 by 400. Your CPC will be $1.25 that you’ll be paying each time someone clicks on your ad.

CPA (Cost-Per-Acquisition): Followed by each action you set in your ad, you’ll have to pay for it. It can be a form submission, watching a video, or a sale click. CPA can be calculated as follows;

CPA = CTR (Click-Through-Rate): It is a metric that measures the campaign’s success which comes in percentage. To calculate, use the following formula; ​cost ÷ number of acquisitions

CTR = clicks ÷ impressions 

How does PPC work?

Pay-Per-Click model works on bidding which affects the ad placement. After creating an ad with keywords, you set the amount you’re willing to pay for the clicks. There are different advertisers who are willing to outbid you just to rank at the top place. This auctioning is the main factor which determines the ad space and its placement whenever someone enters the keyword. There are other factors too which affects PPC placement including ad quality, CTR, format, enabled extensions, relevancy, and landing page quality. 

Main PPC platform - Google Ads

Google Ads is a PPC advertising platform on which businesses can create ads and bid on keywords for the PPC placement on Google. This powerful platform allows you to run ads with amazing opportunities that display on the Google display network (Apps, millions of websites, and other Google properties). The ad should be interactive and of high quality.

Important components of Google Ads PPC campaign

Along with structuring a PPC campaign, there are some important components that deserve transparent attention individually. Before structuring a campaign, work on these important components for a successful PPC campaign. 

Campaign type

Depending upon your marketing goals, you can decide between the 7 campaign types i.e. Search (Text ad), Display (graphics ad), Video (film ads), Shopping (product ads), App (app promotion ads), Smart (automated ads across the web), and Discovery (ads on Google properties including Gmail, Youtube, etc).

Ad groups

Ad groups are more specific and relevant to the product or service which houses keywords, text, graphics, and landing pages. There’s no limitation to the number of ads you can have but it is suggested to keep them low in number to make it manageable.


Keywords must be relevant to the product or service you’re promoting through the ad group. This component affects the bidding amount, ad quality, quality score, and match type. Make sure that the keywords you make a list of are reflecting your target audience’s intent. 

Ad text

This is what the users will see when the ad appears in the results. Try to make it humanized which triggers humans at an emotional level. Add relevant words and phrases that persuade people and give them a reason to become a lead. 

Landing page

This is where ads clickers will be directed to. A relevant and optimized landing page followed by strategic approaches in the display, graphics, user experience, and content will do wonders and get people on the desired board.

How to structure a PPC campaign on Google Ads

There’s no specific recipe that will lead you to a well-structured PPC campaign. What makes a difference is the factors, your marketing goal, and the component you focus on. Follow these steps to get on track and define your strategy for it. 

Study the structure of your website

Does your website have categorization pages that link to the desired product? Are you offering different products in one niche or your website focuses on different niches? What’s the hierarchy of your website?

Map out your products/services

Each product holds different characteristics yet touchpoints differ based on the value and demand. Find out if your products require ad groups or a whole different ad targeted for different keywords. What’s the value of your product? What type of keywords are you targeting? This will define your budget bracket.

Specify the location

Is your business location-specific? Are you targeting customers locally or internationally? Does the radius of the city matter for your campaign? Take some time and find the answers to these questions.

Perform keyword research

Randomly noting down keywords will not land you on the stage where you can address your customers. Here, search volume, keyword difficulty, and cost-per-click come into play. You need to get strategic when performing keyword research. Based on these factors, decide which keywords are best for your ad. You can use Ahrefs or Semrush for this task.

Start creating your campaign

When creating your campaign, you need to focus on these key areas to avoid the risks and select options that align with your marketing goals.

Type of campaign

Depending on your marketing goal, you’ll be deciding whether you want to go for a search network with display select (prediction-based ad show), search network only (relevant Google searches and its properties results), display network only (sites that your target audience visit), or shopping (product listing).

Bid strategy

You have two options; set the bid manually or let Google decide within the target budget. Find out which works for you the best.

Bidding and budgeting

How much are you willing to pay for each click? This is what you decide by staying under your marketing budget.

Create an Ad Group

In your campaign, you need some ads that will run on Google. Make sure that you create different ad groups relevant to the products you chose. Under the campaign tab, select “Ad group” and start working on it. Make sure that you follow Google’s Ad approval guidelines, focus on the character limit (30 characters for the headline and 80 characters for the description line), and add the relevant landing page.

Add keyword list

Add extremely relevant keywords to the Ad group you have created. When adding keywords, make sure you use match types to control the keywords i.e. “phrase match”, and [exact match]. By default, the keywords added are a broad match.

Repeat the process

For creating ad groups, repeat the process and make sure you follow all the steps and answer questions effectively to make the creation process efficient.


If your marketing goals are linked to ROI, you need to understand the basics and know how to structure a PPC campaign. When the ad goes live, track its progress and make adjustments according to the need to attract more leads.

Need help with your PPC Campaign?

If you're in need of PPC campaign management, look no further. We will help you manage your PPC campaign and ensure that you rank well. With our help, you'll be able to maximize your ROI and reach your desired target audience. Contact us today to get started!

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Importance of SEO for your small business

Why SEO is important for your small business

If your ​business goals include expanding your customer base, widening your sphere of influence, strengthening your reputation and improving your revenues, it will be harder to achieve these without a solid commitment to search engine optimization.

To compete successfully online, businesses need to invest in SEO. Good SEO will see your business move higher up in the search engine rankings, meaning your website will be found more easily by the people who matter.

What is SEO?

SEO is a set of techniques and practices designed to improve the position of a website or piece of content in the search engine results pages. SEO helps businesses improve their digital visibility and get found online. SEO is important because it determines how visible a website is in the search engine results pages. The better the SEO, the higher the website appears in the results pages. SEO is also important because it can help a business to attract more visitors to their website, and this can lead to increased sales and revenue.

SEO is not a static process, but rather it is constantly evolving as the search engines change their algorithms. As such, businesses need to keep up with the latest SEO trends and techniques in order to be successful. While SEO may seem like a complex and daunting task, there are many resources available that can help businesses to understand and implement SEO effectively. By investing in SEO, businesses can ensure that their website is visible in the search engine results pages and that they are able to attract more visitors and convert them into customers.

This article outlines 10 reasons why SEO is important for your business and offers some great tips to improve your rankings even further.

Reason #1: SEO helps you reach more people

The foundation for SEO is researching and finding keywords that people are likely to use when searching for your business or business like yours. Even if they’re looking for a competitor, if your keywords have been carefully chosen and your SEO efforts are on point, your website could very well trump theirs.

That’s why SEO is a vital component of any marketing strategy. It increases your audience by using keywords whereas many other marketing tools tend to have a narrower focus, eg social media advertising would targeted at a specific demographic. SEO puts your business in front of a wide variety of potential consumers who have demonstrated their intent by way of their search queries.

TIP: Thorough keyword research is crucial and don’t forget to investigate what your competitors are doing.

Reason #2: SEO can give you an advantage over your competitors

Did you know that the top spot on Google gets over 30% of all clicks and that the top three results account for around 75% of all traffic? To get searchers clicking on your business website, you need to outsmart your competitors.
The best way to get ahead is through a thorough competitor analysis (they’re likely to be on the ball with SEO too), use tools like Google analytics to identify trends and opportunities and use these insights to construct action plans to outrank your competitors.  

Reason #3: SEO boosts the credibility of your business

SEO is not just about optimizing your website for Google. It's also about optimizing your website for your audience. When your audience searches for something, they see highly ranked websites as more credible, more trustworthy and higher quality. This is why SEO should be a core part of your digital marketing strategy. By focusing on core SEO tactics like keyword research, content creation, Site speed and user experience, you can improve your credibility in the eyes of your audience – and in Google's eyes too. So don't underestimate the power of SEO. It could be the difference between success and failure online.

Reason #4: SEO supports content marketing

The content marketing environment is hyper-competitive which is why savvy business owners make sure their SEO and their content strategies complement and support one another. Quality content, including podcasts, blogs, videos, infographics, social media posts, updated web pages or images will attract visitors, but they must be optimised from an SEO perspective. Fresh, valuable and relevant content which includes the appropriate use of well-researched keywords will drive both traffic and customer action which is why SEO and content marketing should go hand-in-hand.

Reason #5: SEO can be surprisingly affordable

Sure you need time to implement and manage your own SEO strategy, but it’s very doable. And if you prefer to outsource your SEO, you’ll find there are surprisingly affordable solutions. You don’t necessarily need to go down the paid advertising route (although it is a worthwhile adjunct to an SEO campaign), you just need to make quality content your pervading priority and ensure that it’s a cut above what your competitors are doing.

Reason #6: SEO and paid marketing strategies are a powerful combination

Twice is nice, which is why Pay-Per-Click (PPC) advertising and unpaid SEO strategies are such a powerful combination. In tandem, they can put your website at the top of the search engine pages in both the paid results and in the organic search results.

This creates maximum impact for your business and enhances your credibility, sending a clear message to searchers that you are not only paying to be at the top, but that you’ve earned that elevated position independently too.

TIP: Use search query reports to inform campaigns and match the content in your organic results with a PPC ad. When you’re faced with a high-cost keyword, rather focus your ad on matching the searcher’s intent. 

Reason # 7: SEO improves your customers’ experience of your website

SEO is about optimising a website to make it both search-engine friendly (ie doing things so that the bots can find and crawl your content) and user-friendly. Google actually prioritises real people’s experiences over its own.

The following elements of SEO are all vital in improving a site’s usability and the likelihood of a high ranking in the search engine pages:

  • Improving loading speeds
  • Making navigation easy and simple 
  • Making your site more responsive
  • Focusing on site structure
  • Adding backlinks
  • Having great content that’s updated regularly

Reason #8: SEO raises the visibility of businesses in local search results

SEO isn't just for big businesses. If you're a local business, SEO can be a great way to raise your profile among your key audience. SEO is all about optimizing your website and content to rank higher in search engine results. When people search for businesses like yours, they'll be more likely to find you if you're optimized for SEO. And when people find you, they're more likely to do business with you. So if you're not doing SEO, you're missing out on a great opportunity to grow your business. Start today by optimizing your website and content for SEO. It's easy and it's well worth the effort.

The starting point for local SEO is setting up a Google business profile and optimising all listings with accurate, up-to-date and consistent NAP (name, address and phone number). Accumulating reviews, optimising your site for mobile (around a third of mobile searches are made from a mobile device and are location-related), writing relevant content for your local audience and getting listed on local directories are all essential aspects of a local SEO strategy.

TIP: Voice search is becoming increasingly popular. Make sure your listing is optimised for voice search so you can leverage it to get more leads and grow your business.

Reason # 9: SEO improves user engagement rates

It’s all very well getting a user to visit your site, but if they have an unsatisfactory experience, they’ll leave – leaving you with nothing. SEO can change that, helping you to capture and hold the attention of your website visitors, which will ultimately lead to bottom-line improvements.

If your business website has great content that matches the user’s search intent, answers a question, solves their problem or meets their need for a product or service, they’re likely to browse for longer and are more likely to convert.

TIP: Optimise your title tags and meta tags and ensure your site is mobile-friendly and secure in order to improve your user engagement rate. And remember to review your site stats regularly to troubleshoot problem areas.

Reason #10: SEO gives you quantifiable results

SEO provides you with a wealth of information on your site’s performance and on your users’ buying journeys. Use these insights to make sure the time and resources you’re allocating to SEO are having a positive impact on your business goals. Also use the data to refine and improve your strategy for maximum impact.

TIP: Identify which metrics are valuable to your business (eg tracking changes in rankings, where conversions are coming from, organic traffic data, click-through-rates, page speed, domain authority and bounce rate) and then monitor them regularly to track your progress.

A last word on why SEO is important for your business

In today’s ultra competitive online space, SEO isn’t a nice-to-have, it’s a business imperative. Done properly, it will deliver substantial benefits and can help businesses achieve sustainable growth over the long-term.

Need help with SEO for your business?

We'll work with you to create a comprehensive SEO plan that helps improve your website's organic traffic and Rankings. Contact us today to learn more about how we can help you with your SEO management.

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Up the game of your brand credibility

Game up your credibility using user-generated content

If you consider authenticity and credibility a product of user-generated content, we’re on the same ground. Let’s dig deeper!

When unbiased content from the most trusted source - customers - is published to online platforms is called user-generated content. When used right, it is the strategy that converts!

I bet you read the reviews in the comment section to decide whether I should purchase wireless earbuds or not. You also consider the consumer-driven reviewing platforms to make a purchasing decision. Well, I am hearing “Yes”. That’s great! Let Omni Branding  describe to you the whole process of which this brand loyalty and credibility is the outcome. 

What  is  user-generated content?

Simply, any text, picture, or video shared by an individual voluntarily who is not a member of the brand community comes under the umbrella of user-generated content. It can be social media posts, third-party review websites, Q&A forums, or blog posts.

As far as the concern is of brand authenticity, low-credible and high-credible brands are differentiated based on user-generated content strongly nowadays. Consumers find UGC 9.8 times more impactful than brand content when making a purchase decision.

Why is user-generated content important?

When struggling to bring brand promise to a specific angle, user-generated content will get you there. As UGC seems to be authentic, people are more likely to trust it rather than brand-created content. The importance of this customer-centric content is:

  • User-generated content campaigns increase the chances of user involvement helping brands to achieve their marketing goals cost-effectively and efficiently.
  • User-generated content promotes free-hand creativity creating engaging content from impactful audiences.
  • This builds social proof amplifying the conversions and sales.
  • Increases brand advocates attracting new people.
  • User-generated content is emotion-driven content giving a humanized touch that makes it easier for people to trust and understand the brand.
  • User engagement builds an online community that takes part in constant content creation with hassle-free marketing.

Brand and user-generated content is a match made in heaven if used properly.
Just think: People trust other people. Word of mouth matters!

Types of fun user-generated content

The concept of user-generated content gives unique opportunities to individuals to put their opinions, comments, and suggestions in front of the public to help them in decision-making. The following are the common types of user-generated content.

Content posted on social media

As social media networking sites grow in numbers, so does user-generated content. There are millions of influencers all over the world who post videos, images, and text on Facebook, Instagram, Twitter, and LinkedIn wearing and experiencing different products and services. Brands hugely take advantage of this When people engage with this type of content, this creates a sense of brand credibility.

Video content on Youtube

With billions of users on Youtube, it is the biggest source of user-generated content. An unboxing video of any tech-oriented or fashion-related product can easily drop a desire of buying in your heart. Your heart pushes you to order instantly when you watch a video in which an influence is eating spaghetti in a restaurant.

Reviews and testimonials on big platforms

People love reading reviews and testimonials because they get valuable guidance from an individual who has used the product or service before. These comments reflect the product quality and brand credibility.

Social media hashtag campaigns

Coca-Cola’s “Share a coke” campaign, Apple’s “shot on iphone” campaign, and Starbuck’s “white cup contest” campaign are witnessed to be three of the most challenging hashtag campaigns which are used by the brands to gather social media posts, reviews, and video content. Did you ever participate in a hashtag campaign?  

Events with customers

Any kind of presence at a big event - a seminar, a fun booth with interactive contests at some festival, a branded hashtag - can create huge audience engagement for your brand. These interactive events hold the power to attract, connect, and persuade people and convert them into potential customers. Consider the above-mentioned types of must-have strategies to increase user engagement, brand awareness, brand loyalty, brand advocates, and sales. Apply it in all seasons - no matter what the product is!

Consider the above-mentioned types of must-have strategies to increase user engagement, brand awareness, brand loyalty, brand advocates, and sales. Apply it in all seasons - no matter what the product is

Where does user-generated content come from?

User-generated content comes from customers, employees, and brand loyalists.


These are people who don’t always consider you for the purchase but they do share the images and videos on their profiles. One of the best ways to ask for their reviews and content is to drop in a message or email right after they have purchased from your shop.


You can share stories of employees of how they feel like working with you or how the product is made - to create a sense of originality. It can also be a behind-the-scenes video.

Brand loyalists

They are the fans of your brand who just consider you for their purchase and want to praise your products all the time. One great example is Apple users, who think that SAMSUNG can’t overtake it.

Well, content is mostly shared by people under the age bracket of 30. Millenials of age 25 are more likely to contribute over 70% of all UGC. They also consider 35% more memorable and 50% more trusted than any other forms of media.

Having fantastic reviews and amazing content is already a success but using them to enhance your reputation and connections will do wonders. Creating content on UGC by respecting UGC creator’s viewpoint builds a stronger baseline and online community.

How a brand can incorporate user-generated content into its brand management?

This cost-effective option will make it easier to achieve your content goals and you’ll not have to grind your mind in gathering different ideas. To use user-generated content in your brand management, just go through these practices and make it worthy;

Purpose of UGC

Whether you are looking forward to guiding people on using your product, helping your customers to make a purchasing decision, or cementing your base, define it clearly. For example, you can create highlights on Instagram named “how to do it” and start putting in the stories in which they are “using your product”.

Don’t forget to tag the original creator

As you know, taking permission is the first and foremost step toward repurposing the creator’s content. Having permission doesn’t allow you to repurpose their content without tagging them or giving them a credit. Be it a website, Instagram profile, Facebook page, or Twitter tweet, don’t forget to make your customers feel special 

Share different voices

Some people are not well-known in the community and still tag you while uploading the videos in which they’re using your product. Keep reposting and repurposing their content too so that they don’t feel left behind and your content reaches a wider audience. A famous user-generated content example for this is Fenty Beauty brand which reshares content daily from diverse communities.

All you need to do is understand user-generated content and make it a part of your strategic planning.

Final words

Not only does collecting texts, images, and videos will make a difference and build a competitive edge in the market, but how the marketers are using them should be a consideration. With increased brand awareness and boosted social endorsements from the customer’s side, maximizing audience participation and engagement from brands is also a prime concern.

Looking for an expert to help you with your content strategy?

Let us help you with your content strategy. We will help you come up with a plan that works for your business and helps you achieve your goals. Contact us today to get started.

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What do you need to know about a portfolio website

What do you need to know about a portfolio website?

If you want to score a new high-paying job, a portfolio website is a considerable option for you. Find out how can you perfectly gather all your previous work in one place.

Building a well-crafted portfolio isn’t a question of challenge and effort in this easy-to-access era. With popular platforms like WordPress, Wix and Squarespace it has become easier than ever to host your previous projects.

Wait … Are you the one who wants his past work experiences to be presented in a visually appealing way? Then, why don’t you try building a portfolio website? Don’t worry if your mind is responding confusingly to this question. Omnibranding is here to interpret it.

Read here …

In this post, we’ll be addressing the common question regarding the building process of a portfolio website followed by things to consider. Enlisting the inspirations will help you to figure out what exactly should be on your website.

What is a Portfolio Website?

The perfect definition of a portfolio website is “A set of specific pages fully dedicated to your past work experiences supported by text, images, infographics, and videos.”

A product and service provider provides a summary of skills, experiences, projects, qualifications, and client reviews in an organized way. This makes it easier for you to land freelance projects and find potential clients.

Where to get inspiration for a portfolio website?

To start with your website, you may need to see someone’s website design to get creative ideas. There are many platforms on the internet where you can find your inspiration and merge different design ideas to create one. You can consider Behance and Dribbble where designers publish their portfolios. You can find a variety of content there from which you can customize your design as per your requirements, interests, and preferences.

What are the things that needed to consider for building a portfolio website?

Before putting your hard work together, it is important to note down a few points so that all of your design processes get aligned and mess-free. Take these things into consideration before getting started with your steps.

Effective landing page

By effective landing page, we mean it should be focused on closing the leads. Don’t add multiple links on your landing page as it will distract the visitors and redirect them to other pages making them forget about your products and services. In short, it should be the attention-grabbing page of your website.

High-quality images

The images that you’re going to attach to your website should be of high resolution. It is proven that visually display content catches more eyes than text. So, try to make your images crisp, consistent, and as presentable as possible. 

Write about yourself

Promoting yourself through images isn’t enough to show your clients what you can serve them. Tell them who you are, what is your target audience, what was your working process, and how your solution effectively helped past clients. Don’t try to be a bombastic writer. Write about yourself using simple words and technical jargon relevant to your work.

Client’s testimonials

One of the momentous parts of your portfolio website is client reviews and testimonials. Be mindful of this section as it helps clients and customers differentiate you from your competitors. You can request testimonials through emails by crafting them in a way that clients find it necessary to write one for you. Pose simple questions and ask them to summarize their experience with you.

Perfectly defined services

Here, your potential customer can build expectations from you regarding his/her work preferences. Enlist all the services you’re providing and make sure you have a section on your website that is completely dedicated to your services.

Social media accounts

Adding social media links improves the overall digital presence which reflects your authenticity and credibility on the site. It is suggested to create a professional account on LinkedIn, a business profile on Instagram, and Facebook page with business information.

6 steps to creating a portfolio website

Creating a portfolio website is not a lengthy process with all the tools and services being one click away. These are the steps you can follow to create your portfolio website.

Step 1: Buy a hosting

Buy a hosting package as it plays a prime role in launching it. There are hosting platforms out of which Bluehost is recommended by everyone due to its user-friendly interface, security, and free customer support.

Step 2: Buy A domain name

A domain name is always a unique address that no other person can have if you buy one. For this, you can also register a domain name with Bluehost, and that too for free. Right after buying hosting, you’ll be directed to the page where you can “create your domain” and “use your domain”.

Then, you can enter the payment details and account information to proceed. After your purchase is successful, you can create your account.

Step 3: Install WordPress

After creating your account on , you’ll see the button “create your website”. Click on that and follow all the steps to let the platform know what exactly you need and how they should help you out with it.

Then, log in to WordPress and get started.

Step 4: Choose a portfolio theme and activate it

This step is important as you’ll be deciding how visitors will see your website. To proceed with this;

Go to Appearance > Themes
Select the theme you wish to set for your portfolio. You can also preview it and read the description to check if it is fulfiling your requirements.

Activate the theme.

Step 5: Install the Gutenberg plug-in and Edit your them

Gutenberg is also known as WordPress Block Editor. It is available on WordPress which allows you to edit the pages easily without any technical knowledge of coding. To install this plugin,

Go to Plugins > Add new.
In the search bar, type “Gutenberg”.
Consider that first plugin named “Gutenberg”. Click on the button “Install now” and then, activate it.

Step 6: Edit with Gutenberg

Now, the next step is to edit your theme by using Gutenberg which can be done as follows;

Go to Pages.
Scroll down until you see the Gutenberg plug-in.
Click “Edit with Gutenberg”.

Now, you can add and rearrange the blocks of your pages easily by clicking on the Plus sign over each block you hover to.

Final thoughts

Make sure you add the essential pages including about, work, contact, and blog.

If you’ll know your audience, you can perfectly track your progress because you’ll be targeting the right clients. Moreover, don’t forget to make your portfolio website easy to navigate.

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